News and Press

Meet the People of Wild Alaska Pollock

GAPP’s new People of Wild Alaska Pollock campaign takes you on a journey from the wheelhouse to the boardroom, featuring the stories of more than 20 industry representatives at all levels of the Wild Alaska supply chain.

Captain Jeff Crain of the F/V Sovereignty

Oh sure, we could tell you all about how Wild Alaska Pollock boasts 20 grams of protein per serving.

We could sit here and wax poetic about the heart and brain-healthy Omega-3 fatty acids found in Wild Alaska Pollock and other fish and seafood.

We could even brag about the fact that Wild Alaska Pollock is among the most climate-friendly proteins in the world.

You see, there’s a lot to love about Wild Alaska Pollock, from the versatility of its flaky white meat to its reputation as a nutrient-packed superfish.

But at Trident, we’re nothing if not a people business, which is why we’re excited to support the Association of Genuine Alaska Pollock Producers’ (GAPP) new campaign, The People Behind Wild Alaska Pollock.

THESE ARE THE NAMES, FACES AND STORIES OF WILD ALASKA POLLOCK

GAPP’s new campaign takes you on a journey from the wheelhouse to the boardroom, featuring real-time interviews and footage of more than 20 industry representatives at all levels of the Wild Alaska supply chain.

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You’re familiar with everything Wild Alaska Pollock has to offer as one of the most delicious and sustainable whitefish on the planet, but are you familiar with the people that harvest, process and support the Wild Alaska Pollock fishery?

The campaign features stories and testimonials from several Trident employees, including:

You can get to know Ruthie, Captain Jeff, Nick, Jed and the other unsung heroes of Wild Alaska Pollock by following Trident on social media, or visiting GAPP’s YouTube channel. And if you’re as big a fan of Wild Alaska Pollock as we are, join the People of Wild Alaska Pollock community and show your love by helping amplify these incredible stories.

Learn more about the People of Wild Alaska Pollock at https://www.alaskapollock.org/meet-the-people.