We Have Been Entrusted with a Great Responsibility

Our Responsibility | Core Values

Our bond with the ocean runs deep. Fishing is what we have always done, and if we continue to do it right, it is what we will always do. We embrace our responsibility to maintain safe and sustainable fisheries and seafood products, and help keep communities that depend on them thriving.


Delivering the purest, healthiest seafood to the world is hardly an individual effort. It takes the strength of the fishermen, business partners, and communities we work with.


A Family Built on Fishermen

Ever since founder Chuck Bundrant launched our first boat in 1973, Trident continues to thrive only because of the hard work and sacrifice of our captains and crews. Fishermen are the foundation of our business. Their concerns are our concerns. Our entire support center is dedicated to providing the services they need to operate safely and successfully.


Land Ho! Where we work and serve

Alaska is our lifeblood, and with 34,000 miles of coastline and pristine waters, it’s no surprise that commercial fisheries fuel the state’s economic engine. After 40 years we’re proud to be an integral part of 9 coastal communities in Alaska and are committed to the long-term health of each one. We apply that spirit to our presence in communities worldwide.


People Are Our Greatest Asset

Trident is loyal to people, not investment groups, and we put the well-being of future generations over short-term profit. We are family owned, and we treat each other that way. To continue to contribute to people’s livelihoods every minute of every day we work hard to make fish the food of the future.


Acting Honorably

We strive for a higher standard of achievement. We are committed to providing exceptional operating conditions and an environment of dignity and respect. The success of our business is dependent on the trust and confidence we earn from our fishermen, employees, and customers over the long run.


Trident Cares

At Trident, we care for each other like family – that’s why the best fishermen in the world partner with us. Our livelihoods, and often our lives, depend on it. It’s with that same caring spirit that Trident supports our communities in Alaska, Seattle, and all over the world. Trident contributes to charitable organizations such as the American Heart Association, SeaShare, the Seattle Fishermen’s Memorial, Susan G. Komen for the Cure, and participates in charitable events such as the Puget Sound Heart and Stroke Walk, the Race for the Cure, Relay for Life, and so many more. It is important to our values and culture that we support and invest in our local communities where we fish and work. Simply put, we take care of each other.


We proudly participate in some of the most sustainable fisheries in the world. For decades we’ve harvested responsibly from Alaskan waters so we know stewardship and we apply that first-hand experience when sourcing globally.


Acting responsibly

We understand that fish is not something we own. It has been entrusted with our care. We support fisheries as much as they support us. How we fish today affects the quality of our food and the health of coastal fishing communities tomorrow. It’s why we’re committed to balancing responsible business practices with the sustainable use of natural resources.


Setting the bar high 

The US North Pacific and Bering Sea have notoriously well-managed fisheries based on sound science and robust governance. We actively participate in regional and federal fisheries management processes and support research to keep our fisheries and communities healthy and thriving.


A higher environmental standard 

We respect our surrounding environment the same way we respect fisheries — by honoring our responsibility in the way we use resources. Because we process as well as harvest seafood, we can hold ourselves to a higher standard of accountability - we are constantly innovating to reduce the environmental footprint of vessel and shore operations. 


Building strong partnerships 

With more than 40 years of hands-on experience, responsible seafood practices are the core of our business. For seafood we don’t catch ourselves, we stand shoulder-to-shoulder with our partners to to make informed sourcing decisions. Whether harvesting locally or carefully selecting global suppliers, ultimately, what’s best for the source is better for us, better for you, and better for the planet.


We stand by science

Our longstanding reputation as a trusted resource in the seafood industry is based on following objective science. For customers that require external verification, we offer two options to make certification claims: Alaska Responsible Fisheries Management (RFM) and the Marine Stewardship Council (MSC).

Pristine Protein

Seafood ranks as having one of the lowest total impacts to the environment. Whether fished locally, or sourced globally, our objective is the same: to ensure our customers receive the safest, highest-quality, and healthiest seafood from the source to the plate.

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Good for the body, good for the planet

Fish is likely the single most important food we can eat for good health. It’s better for our bodies, our minds, and the environment than any other animal protein. Fish is the way to nourish ourselves without neglecting the earth in the process.

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Making the most of it

The clock starts ticking the moment the fish comes over the rail. Our success depends on getting the most out of every fish caught. We’re quite good at fully utilizing nature’s bounty — yielding the freshest sustainable sources for our fish oil or pet treats, held to the same high level of accountability as all our products. 

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Integrity and choice

“From the Source to the Plate” has been our motto since 1973. Because we harvest, process, and innovate, in many instances we’re involved in every step of the supply chain. This means we’re able to maintain a high level of control over product quality and guarantee product integrity.

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Food safety 

As we strive to provide the world with the safest and highest quality seafood available, nothing but the best will do. We apply our high standards to our business partners and products — all our fish are subject to rigorous food safety and quality protocols.

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Inspected thoroughly, from head to tail

In addition to our own internal food safety and quality systems and standards, we comply with federal and state regulatory agencies, industry-wide safety rules and principles, and independent third-party globally benchmarked standards. All so we can guarantee that when Trident seafood is on the plate, it’s the very best. 

Pristine Protein

Better Fish, Better Fishing

We take pride in educating our customers about the fisheries we all depend upon. We’re continually adopting new and sound scientific information towards better practices. By prioritizing research in the field, we can deliver quality protein more efficiently, protecting the source and enriching the communities where we operate. Plus, we believe in building relationships with like-minded businesses that share a common goal: to ensure that fisheries and communities produce healthy seafood for the world, now and for the future.

Principles in Action

We believe that fish is the food of the future. Fishing is what we have always done, and if we continue to do it right, it is what we will always do.


We harvest from Alaska state and U.S. federal fisheries with two of the most rigorous fisheries management systems in the world, where sustainability is built into the law. We require any product passing under Trident ownership to comply with fisheries and trade regulations that discourage illegal harvest conduct or fraudulent supply chain activity.


Trident relies first and foremost on sound science to define responsible fisheries management and harvest practices. We assess the source fisheries of our wild harvest and aquaculture suppliers ultimately against the FAO Code of Conduct for Responsible Fisheries.


We believe in product integrity, food safety, and consumer choice. “From the Source to the Plate” has been our motto since 1973 and we pledge the ability to confirm the harvest origin for all of our seafood products. In an effort to support transparency and product authenticity through the seafood supply chain, we maintain a fully traceable chain of custody on the raw materials upstream of our products at our global processing facilities. We also employ permanent staff to work alongside local offices to ensure adherence to our sourcing and product standards.

Environmental and social conscience

Because we process as well as harvest seafood, we’re able to hold ourselves to a higher standard of accountability. Trident is constantly innovating ways to reduce the environmental footprint of our vessel and shore-based operations. We have exceeded industry norms through our work to design a third-party accredited social standard for our global processing facilities. We also perform ongoing site visits to our supplier partner locations in order to monitor their operations and foster responsible conduct.

Improvement efforts

As stewards of the ocean we understand first-hand the importance of continually adapting new information towards better practices. As a vertically integrated company we participate in this industry through many roles. We actively engage in our domestic fisheries management processes. We also seek relationships with businesses that are conscientious about current issues and share Trident’s common goal: to ensure that fisheries and communities produce healthy seafood to the world, now and for the future.